China’s YOU On Demand Debuts with Jinan Cable

NEW YORK: The Chinese pay-per-view and VOD platform YOU On Demand, led by former WWE exec Shane McMahon, is now on the air through the Jinan Branch of Shandong Radio and Television Networks Company.

The service brings subscribers titles such as Harry Potter & The Deathly Hallows: Part 2, Ocean’s Twelve, Sherlock Holmes and The Lord of the Rings: The Fellowship of the Ring. YOU On Demand offers premium content to customers in China with its Near Video On Demand (NVOD) and Subscription On Demand (SVOD) services.

“Today marks the realization of the vision we had when we started YOU On Demand—to bring the best in Hollywood home entertainment to China,” said Shane McMahon, the chairman and CEO of YOU On Demand. “We look forward to rapidly expanding our offerings across the country with additional cable operators and studio partners.”