China’s Letv Sports Scores Slew of Live Football Matches

BEIJING: China's Letv Sports has signed a long-term agreement with MP & Silva that includes more than 1,800 hours of live premium football matches per season.

The partnership includes the Italian Serie A TIM, French Ligue 1, The Emirates FA Cup, Sky Bet Football League Championship, Capital One Cup, Scottish Professional Football League, Belgian Jupiler Pro League, the Brazil National Team Global Tour matches, the England National Team and Under-23 Home Friendly matches, as well as the recently concluded Copa America 2015. The majority of these rights have been acquired on an exclusive basis. The strategic partnership also includes an additional scope for developing joint projects in the future, which are currently under negotiation.

Lei Zhenjian, the CEO of Letv Sports, commented: “As the fastest growing sports company in China, Letv Sports is always looking to establish itself as a leader in this industry and invest in the world’s most compelling sports media rights. We are honored to establish a close cooperative relationship with MP & Silva and aim to bring the best coverage of sports from around the world to Chinese sports fans. We’re delighted to have MP & Silva as an important strategic partner to help us to realize this goal.”
 
Marco Auletta, the CEO of MP & Silva, added: “Letv Sports has made impressive strides towards being a major player in the sports broadcast industry, and both our companies share a lot of synergy for potential growth, as well as the same enterprising spirit, ambition and drive for innovation. We look forward to complement each other with more collaborations in the future from this long-term strategic partnership.”