STAR India’s Channel V Becomes Youth Music Network

MUMBAI: Channel V, part of 21st Century Fox’s STAR India portfolio, has transformed into a 24-hour music network for young Indian viewers.

The channel’s new content will feature music videos that are both musically and visually appealing. The programming will be presented in a clutter-free environment that is meant to create a high-quality viewing experience. The network will feature an origami-inspired logo with bold, vibrant and simple packaging. It will launch a 360-degree marketing campaign across key cities on digital platforms as well as television, radio and outdoor sites.

Hemal Jhaveri, the general manager and executive VP of Channel V, Star Gold, Movies OK & Utsav movies, commented: “Channel V has been a strong brand synonymous with music in India. We at V are keen on changing the music videos viewing experience. [Over the] last few years the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered high-quality experience, with curated content for a visual delight.”