CCTV Lands 2014, 2016 Olympic Broadcast Rights for China

LAUSANNE: The International Olympic Committee (IOC) has awarded the Chinese broadcast rights for the 2014 Sochi Winter Games and the 2016 Olympiad in Brazil to China Central Television (CCTV).

China’s state broadcaster has acquired the rights across all broadcast platforms, including the Internet and mobile. The agreement covers the XXII Olympic Games in Sochi, Russia in 2014; the XXXI Games in Rio de Janeiro, Brazil; the second Summer Youth Olympic Games in Nanjing, China in 2014; and the second Winter Youth Olympic Games in 2016 in Lillehammer, Norway.

Jacques Rogge, IOC’s president, said: “The IOC is very pleased to continue its long-term partnership with CCTV. CCTV has been a great ambassador for the Olympic values in China, and we look forward to continuing our work with them to broadcast the Olympic Games to the widest possible Chinese audience. We are also very much looking forward to working with CCTV on the second Youth Olympic Games, which will be held in Nanjing, China in 2014.”

Richard Carrión, an IOC executive board member, added: “CCTV has an unparalleled reach within China, and has promoted the Olympic Games, sport and the Olympic values to a Chinese audience for many years. We are delighted that we will be able to count on their support into the future.”

Hu Zhanfan, CCTV’s president, commented: “CCTV is a strong supporter of the Olympic Movement and believes in the Olympic values. We are delighted that we will continue to broadcast the Olympic Games and the Youth Olympic Games in the coming years.”