CBSSI in China Streaming Deal

LOS ANGELES: A range of CBS and Showtime programming is headed to the Chinese online video-streaming site PPTV, which has some 400 million users.

The exclusive, multi-year licensing agreement announced today covers current shows from CBS and Showtime. PPTV users will also be able to access exclusive premieres of select new Showtime shows, as well as CBS event series.

“China has the largest number of online video viewers in the world, so we are thrilled to partner with PPTV to bring CBS and Showtime content to this exciting market,” said Armando Nuñez, the president and CEO of CBS Global Distribution Group. “This agreement forges a new relationship with PPTV and represents another opportunity to expand our licensing business and audience reach in an important and growing international territory.”

“As the leading supplier of U.S. programming, CBS Studios International has an abundance of premium content and extensive experience in the international television marketplace, helping PPTV to reach new heights in the online video-streaming market in China,” said Fan Zhijun, chairman of the PPTV Management Committee.