CASBAA TV Upfronts Host Final Event of the Year in Jakarta

JAKARTA: CASBAA has wrapped up the final leg of its TV Upfronts tour of Southeast Asia, hosting an event in Jakarta, Indonesia last week.

The attendees included representatives from Activate, Aegis Media, GroupM, Mediacom, Mindeshare, Starcom Media and clients such as Honda, L’Oréal Indonesia, Mayora Indah and Prima Food. BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media and HISTORY were among those showcasing content at the event.

“CASBAA’s successful series of TV Upfronts have brought the message of multichannel TV advertising to Asian cities including Singapore, Bangkok, Kuala Lumpur, Hong Kong, Manila and now Jakarta,” said Christopher Slaughter, the CEO of CASBAA. “With Asia Pacific being the engine room for global growth, it is only fitting our final stop in 2012 is Indonesia, a market with enormous development potential in the region.”

Peter F. Gontha, the executive chairman of First Media, said in his opening remarks at the event: “CASBAA’s TV Upfronts is a good event for us where we can get experience through interacting with all the players in the industry and engage and connect among media buyers to further drive the business and advertising values in the pay-TV market.”

Keynote speaker Stephen Liestyo, the consumer banking director at Bank International Indonesia, commented, “Pay TV delivers highly targeted advertising: the right product delivered to the right segment, providing more relevant viewers for the amount of advertising dollar spent. At the same time award-winning shows and sophisticated news broadcasts support an advertiser’s image branding.”

“This event is very useful for everybody in media industry, especially on the advertiser side, to learn about updates and opportunities that can be developed,” added Dini Ubaya Raharjanti, the country media manager for L’Oréal Indonesia. “This event should be held regularly at least once a year.”