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CASBAA Report Shines Light on Multichannel TV Advertising

HONG KONG: New first-of-its kind reach and frequency analysis from CASBAA shows higher returns on media investment in multichannel TV advertising. The study, commissioned by CASBAA and carried out by Universal McCann, measures the benefits of taking different percentages of a $1.75 million budget and spending them on multichannel TV and free-to-air. The research was conducted …



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