Branded-Entertainment Channel Rolls Out in Singapore

SINGAPORE: TV4ME, a new lifestyle channel focused on brand-funded content, has launched in Singapore on cable platform StarHub.

The service, from Brand New Media, aims to deliver aspirational brand-funded lifestyle content. Programming highlights include SG4ME, a weekly studio program on travel, shopping, cooking, home DIY, fashion, beauty and body care; healthyMEtv, on healthy living; Torque of the Town, for car-lovers and motoring fans; and PropertyBuzz, about the local property market. It will be free to all subscribers via the StarHub Freeview service, and is accessible via the platform’s TV Anywhere offerings.

“Viewers in Singapore are highly motivated and constantly seek out knowledge to improve their lifestyles," said Lee Soo Hui, the head of the media business unit at StarHub. “By partnering with Brand New Media and the world’s leading brands to create bespoke content for TV4ME, we hope to engage, motivate and ultimately inspire our viewers through the channel’s unique content.”

“TV4ME offers a unique new opportunity for advertisers in Singapore, providing greater engagement with audiences through end-to-end content solutions that deliver strong results," said Damien Bray, the global development director at Brand New Media.