Brand New Media & Clozette Team for Fashion-Themed IPTV Channel

SINGAPORE: Clozette TV is a first-of-its-kind IPTV channel set to go live in Singapore this September, formed through a partnership between Brand New Media and the social networking and shopping portal Clozette.

Clozette TV is a channel that features fashion and beauty content that is produced locally and also sourced internationally. The strategy will focus on connecting viewers with the latest global and local content that's popular and shared by key influencer peer groups. Clozette TV will be accessible anytime, anywhere via any Internet-connected device, including a computer, smartphone, tablet or smart TV. It will feature an extensive VOD offering, with how-to videos that cover skincare, beauty and fashion, as well as success stories of style icons.

Damien Bray, the global development director of Brand New Media, said: “Brand New Media’s mission to bring inspiring, informative and innovative programs to consumers offers a unique opportunity for fashion and beauty brands to provide greater engagement with audiences through end-to-end content solutions that deliver strong results. We are pleased to be working with Clozette, bringing engaging fashion and beauty content to discerning audiences across Southeast Asia.”

Roger Yuen, the founder and chief executive of Clozette, added: "We are very excited about this partnership—Clozette TV is a great addition to Clozette’s ecosystem of style discovery and online shopping. Clozette's reach and community coupled with Brand New Media's expertise in building and operating digital channels deliver fashion, beauty and lifestyle brands a highly integrated and innovative way to engage with new consumers."