Brand New Media Adds Head of Content Solutions

SINGAPORE: Shailja Varghese has been appointed head of content solutions as global content company Brand New Media (BNM) expands its executive team in Singapore.

In her new role, Varghese will be charged with overseeing the content marketing solutions arm of Brand New Media’s business regional headquarters in Singapore. She will work alongside Joanne de Rozario, the managing director of BNM Singapore, and the global director, Damien Bray.

Varghese most recently served as regional director of content for Southeast Asia and South Asia with Maxusglobal. Prior to that, she was the national director for content solutions ESP for Maxus in India. Varghese has also handled programming acquisition for firms such as National Geographic, UTV Entertainment Television, Discovery Channel, TLC and Zee Entertainment.

“We are extremely excited to have Shailja join the team at Brand New Media Asia as head of content solutions for the region,” said Bray. “We are experiencing a substantial interest in brands wishing to use our content marketing services, so it’s a great time for Shailja to be coming on board. She offers years of experience with multiple successful activations under her belt. Her strategic thinking, vision and creativity will add tremendous value to the programs we deliver for both agency and brand partners in the region. She is a strong addition to our senior management team across Asia and we can’t wait to hit the ground running.”

“I am delighted to join BNM as the lead of content marketing solution[s] for the region based in Singapore,” Varghese added. “After having worked in [the] content side in large television networks and the world’s largest communication service group and agency, it is an exciting move to a content house. BNM is doing exciting work in the field of content marketing and has the potential to lead the way for the industry in this field.

“With the wonderful team at BNM and its offerings and products I am looking forward to working alongside marketers [and] media agency and content partners to come up with some trailblazing future-ready solutions for the always-on content appetite of over-satiated consumers.”