BIG CBS Prime Launches on Dish TV in Asia

MUMBAI: A distribution deal has been inked between BIG CBS Networks and Asia’s Dish TV, adding an additional 12.5 million subscribers to the reach of the BIG CBS Prime channel.

Dish TV subscribers gain access to the male-skewed premium entertainment channel, which airs a number of it shows from the U.S. Among the network’s highlights are Hawaii 5-0, Survivor, The Jerry Springer Show and others. The new carriage brings the total reach for BIG CBS Prime to 42.5 million homes.

Salil Kapoor, the COO of Dish TV, said, “Dish TV being the pioneer and market leader in DTH industry keeps adding feathers in the cap by giving our customers the best of channels as we firmly believe ‘content is king.’ We are proud to offer BIG CBS Prime to our 12.5 million subscribers; Dish TV will keep bringing entertainment at our customer doorsteps, we hope that our alliance will mutually benefit each other.”

Vishal Rally, the business head for BIG CBS Networks, added, “We are very excited to announce this alliance. Dish TV are pioneers in bringing DTH concept in India for the first time and modernized television viewing. With this, we grow our reach substantially, while simultaneously taking the distinctive and eclectic programming mix of BIG CBS Prime to the discerning upwardly mobile audiences of India. This is in keeping with our recently launched campaign of Choose-Your-Set-Top-Box Wisely, which is designed to benefit multiple stakeholders across consumers, operators and channels. With digitization kicking in, the timing couldn’t be more perfect.”