beIN SPORT Expands Presence in Asia

SINGAPORE: beIN Sport channels, which recently began airing in Indonesia, are scheduled to debut in Hong Kong, Thailand, the Philippines and Taiwan next month.

The launch, which is supported by MP & Silva Group, involves a trio of high-definition networks: beIN SPORT 1 HD, beIN SPORT 2 HD and beIN SPORT 3 Premier League HD. Programming will consist of complete coverage of the Barclays Premier League (BPL), among other top sporting events. The first two channels are traveling to Hong Kong, while all three are headed to the Philippines and Taiwan. beIN SPORT 1 HD is slated for broadcast in Thailand.

Nasser Al Khelaifi, the chairman of beIN SPORT, noted: "Asia is a very important market for beIN SPORT and we hope to continue the pace of expansion here as we seek new opportunities for growth."

Andrea Radrizzani, the CEO of MP & Silva Group, said: "We are very excited with the pay-TV growth potential in those markets and we hope that beIN SPORTS international sports content offer will intensify this process.

"MP & Silva has developed a strong expertise and leadership in the Asian market and beIN SPORT has excelled in delivering high quality sports programs internationally."