beIN SPORT Asia Takes UEFA EURO 2016 Rights

November 25, 2013 World Screen Top Stories

HONG KONG: beIN SPORT Asia has concluded an agreement for the UEFA EURO 2016 media rights for Hong Kong.

The pact covers all matches for all media platforms and devices in Hong Kong. The championship is due to begin on June 10, 2016; the final matches are scheduled for July 10, 2016. The event will mark the first time that the European Football Championship will be a 24-team tournament, having expanded from a 16-team format.

UEFA EURO 2016 will be featured on beIN SPORT 1, a channel fully dedicated to football, and beIN SPORT 2, a channel that mixes football and other sports.

Nasser Al Khelaifi, the chairman of beIN SPORT Asia, said, "We are extremely excited by the addition of UEFA EURO 2016 to our new channel in Hong Kong. Together with the Italian Serie A, French Ligue 1, English Championship and Scottish Premiership, this addition will crown our offer of top European football being broadcasted in Hong Kong.”

Guy-Laurent Epstein, the marketing director for UEFA Events, added, “We are very happy to welcome beIN SPORT Asia as our new media partner in Hong Kong, a market where European football is extremely popular. The experience and quality of the beIN Sport group coverage of football around the world is significant and we are confident that they will broadcast the UEFA EURO 2016 tournament in a comprehensive and innovative manner for the benefit of football fans in Hong Kong.’’