Australia’s TEN & WIN Network Enter Programming Pact

SYDNEY: Ten Network Holdings has signed a new regional television affiliation agreement with WIN Network to broadcast TEN’s premium content and channels across regional Australia.

Starting July 1, WIN will bring TEN’s local and international programming, including MasterChef Australia, The Bachelor Australia, Offspring, Formula One and the KFC Big Bash League, to regional viewers in Queensland, Southern NSW, Victoria, Tasmania, South Australia, Western Australia and the Australian Capital Territory. WIN broadcasts to more than 6 million viewers across 23 markets around the country. Under the new five-year agreement, WIN will pay TEN a higher affiliation fee than that currently paid under TEN’s existing regional program supply agreements.

TEN’s CEO, Paul Anderson, said: “We are delighted to announce our new agreement with WIN and that our unique and fresh content will reach more Australians through the WIN regional network.

“WIN’s strength in regional Australia, particularly its unmatched commitment to local regional news, combined with TEN’s growing audience will deliver a great experience for both viewers and advertisers.

“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong partnership for years to come,” he said.

WIN owner, Bruce Gordon, said: “As the largest and one of the longest standing shareholders in TEN, I am absolutely delighted to formally partner with TEN in WIN Network’s markets throughout regional Australia.

“I am very confident in TEN’s strategy and resulting audience growth and look forward to working with TEN’s management and Board to continue to grow both businesses.”

WIN’s chief executive, Andrew Lancaster, added: “WIN Network is excited to be bringing TEN’s program lineup to regional Australia. Our viewers will get to enjoy TEN’s fresh and innovative programming and sport in high definition and our advertisers will get the benefit of a network whose audience is heading in the right direction.”