ATF Spotlight: The RightsXchange (TRX)

SINGAPORE: ATF attendees can meet with The RightsXchange (TRX) to learn more about the global trading platform for secondary television and online video rights.

“TV and online video rights have been traded the same way for decades,” says CEO Matthew Frank. “It’s a slow and laborious process resulting in many deals taking an unacceptably long time to conclude. Our belief is that by using proven market technology and building an online trading platform, we will bring a much-needed efficiency to the market that will benefit both buyers and sellers.”

Frank continues, “What TRX brings to the market are much faster and efficient transactions, as well as an aggregated site that allows all buyers to find and bid for content from many distributors in one place. It gives sellers the ability to quickly and easily exploit all the value in their catalogues.”

“TRX allows distributors to not only exploit all of their catalogue at once, but also reach many more buyers and transact with them quickly, efficiently and cost-effectively,” adds Frank.