ATF Spotlight: SBS International

SINGAPORE: SBS teamed up with former MasterChef Australia finalist Poh Ling Yeow to produce Poh & Co, a new food/lifestyle series for 2015 that SBS International is bringing to ATF.

Another lead title for the market is Unplanned America, which follows three Australians who embark on a journey across the U.S. “With the hugely successful launch of season one on SBS2 earlier this year, we’ve greenlit seasons two and three, which sparked a nice buzz at MIPCOM, and we forecast the same at ATF,” says Cecilia Twomey, sales manager at SBS International.

Meanwhile, the 4×30-minute factual-entertainment series Hipsters investigates the meaning of what it is to be a “hipster.” Twomey says, “Unplanned America and Hipsters will appeal to a younger, more irreverent demographic.”