ATF Spotlight: Nippon TV

Contestants act as bodyguards who must safely escort a VIP in Red Carpet Survival, a game-show format Nippon TV is presenting at ATF.

“This is the first time for a game show to be staged on a red carpet, and its simple rules and tons of wacky traps will open up a new era for entertainment,” says Sayako Aoki, Nippon TV’s manager of international business development. “Red Carpet Survival is perfect for family viewing and adjustable to different budgets.”

In the new mystery drama format Your Turn to Kill, first-time home-owning newlyweds learn that their new neighbors each wrote the name of the person they want to kill on a piece of paper and randomly drew lots—setting in motion a deadly game. “It evokes the addictive nature of the viewers with its powerfully mysterious and frightening storyline, while still maintaining a human touch,” says Aoki.