ATF Spotlight: Infocomm Media Development Authority

Infocomm Media Development Authority (IMDA) is leading a delegation of companies from Singapore, with highlights across many genres.

A noteworthy locally-made program is Oddbods from One Animation. “In addition to winning the hearts of fans across markets like the U.S., Germany and Japan, this series earned an International Emmy Kids Award nomination,” says Angeline Poh, IMDA’s assistant chief executive (industry development).

She adds, “With a rapidly evolving media ecosystem, Asian storytellers are constantly innovating and reinventing, utilizing technology as a springboard to propel their stories to a wider global audience. Singapore and IMDA stand at the forefront of these developments, paving the way for new content formats and technologies, such as virtual reality, to redefine the way we tell and experience stories.”

Poh notes, “It is an exciting time to be in Asia today, with some of the fastest-growing economies and richest stories in the world coming from this region.”