ATF Spotlight: France 24

Available in English and French in Asia, France 24 reaches 86.7 million TV households as a 24-hour channel and 12.5 million with part-time distribution, mostly in Southeast and South Asia.

“This strong distribution is mirrored by strong audiences,” says Eric Cremer, VP of distribution at France Médias Monde. “Some 20 percent of our overall weekly audiences around the world are from Asia, even though only a few countries are actually measured.”

The channel’s main markets in Asia are India and Thailand, with 46.1 million and 22.2 million TV households, respectively. Vietnam follows, “with TV operators showing an appetite not only for France 24 English but also for our French channel,” says Cremer. Strengthening its presence in Thailand, India and the Philippines is a priority looking ahead.

“The Asia-Pacific region is one of the most dynamic TV markets in the world, and for France 24, it accounts for almost a quarter of its worldwide distribution,” adds Cremer.