ATF Spotlight: Banijay International

SINGAPORE: At ATF, Banijay International is launching a brand-new entertainment format, Wonderkids.

The live, family-friendly format follows gifted children as they participate in a series of challenges to become the ultimate “Wonderkid.” The company is also offering Fix My Mom, which sees five mother-daughter duos attempt to salvage their relationships. Another highlight is the docuseries The Doll Life, about U.S. designer Cyril Lumboy’s fashion line, dolldelight.

“Each of these three shows, while all completely different in tone and style, are positive and upbeat, attributes that work especially well in Asia,” says Michael Jackson, the head of global sales at Banijay International. He notes that one goal at ATF is to expand the company’s format and finished program content-sales network.

“Banijay International’s deep and respected track record of format exploitation around the world is important as we deal with our partners within Asia,” adds Jackson.