ATF Spotlight: ABS-CBN International Distribution

SINGAPORE: For ABS-CBN International Distribution, which is heading to ATF next week, traditional family dramas that feature strong elements of romance continue to sell best.

At ATF, the company is showcasing Tomorrow Belongs to Me, about a woman seeking revenge against her true love after surviving a devastating accident.

“We are also launching one of our format buys, Pure Love, which gives a unique Filipino twist to the Korean drama 49 Days,” says Evelyn “Leng” Raymundo, the company’s VP of integrated program acquisitions and international distribution.

The drama Forevermore tells the story of a romance between the rebellious son of a hotel magnate and a hardworking strawberry-field worker. “We expect this to be another prime-time drama hit about the transformative power of love and the beauty of second chances,” says Raymundo.