ATF Gears Up for Largest Market To-Date

The upcoming 20th edition of the Asia TV Forum & Market (ATF) is set to be its biggest market yet, with a 5-percent gain in market size compared to 2018.

The expansion includes the presence of new brands such as Baidu Haokan, Google Play, GoPlay, Hoichoi and Jio. There’s a 20-percent increase of buying professionals new to ATF this year, and 40 percent more buyers have indicated interest to acquire digital rights. Overall, the event is expecting attendees from 55 countries and regions.

“The 20th edition of ATF takes place during exciting times of a paradigm shift,” said Hui Leng Yeow, group project director of Reed Exhibitions, the producer of ATF. “With so many changes happening ahead, we expect the market to be dynamic this year, and discussions at conferences to be intense and insightful,”

ATF is taking place from December 3 to 6 and is part of the Singapore Media Festival.