Asia’s Warner TV Revamps Look

HONG KONG: Warner TV is debuting a new look across Asia on March 15, touting a new tagline: "Get into It."

The channel will feature a reworked logo, refreshed branding and a raft of premiere content express from the U.S. Warner TV is launching the new DC Comics-inspired series iZOMBIE this month. In March, this will complement other comic-book heavy-hitters Arrow and Gotham, and then in May, it will join another superhero series The Flash, as well as the new series Stalker. Later in the year, the new dramas Proof and Public Morals are joined by the latest installments of The Last Ship and Murder in the First and returning comedy hits The Big Bang Theory and Two and a Half Men. Movie marathons will run on weekends.

“Not only does the new-look channel now showcase the most talked-about TV shows and movies, we’ve also made sure that they air in Asia as close to their original U.S. telecast as possible,” said Marianne Lee, Turner’s VP of content and general entertainment. “To cap it off, we’ve also created a stunning new environment that will simply captivate audiences and encourage them to ‘Get into It’.”