AETN All Asia Networks Gears Up for Launch of Lifetime, H2

SINGAPORE: Ahead of adding Lifetime and H2 to its lineup, AETN All Asia Networks has made two promotions within its programming, production and on-air creative departments.

Joyce Lim has become the director of program scheduling. Lim has been a member of the programming team since 2007, working with HISTORY, Bio and Crime & Investigation. Lim’s responsibilities now expand to include scheduling of H2 and Lifetime. Chris Humphrey has been upped to director of production. Humphrey joined in May 2008 and has been overseeing numerous original series and specials. Lachlan Madsen, who joined in 2007, is now head of the on-air creative department. Madsen will manage the network’s on-air resources and budget, provide creative direction for branding and individual campaigns as well as marketing and ad-sales support.

Michele Schofield, the senior VP of programming and marketing, said, "These individuals have contributed vastly to our network’s success in the years since they joined. With their wealth of knowledge, experience and enthusiasm, I am confident that the network will continue to grow on its success with History, Bio and Crime & Investigation Network, as we reach even more audiences across Asia, with the launch of two new channels, Lifetime and H2."