A+E Networks, Outdoor Channel in Strategic Pact for Asia

A+E Networks has entered into a partnership that will see Outdoor Channel integrated into its suite of channel offerings in Asia.

The multiyear partnership with Outdoor Channel (Asia) is designed to leverage HISTORY and Outdoor Channel’s distribution footprints to build cross-platform advertising and digital content solutions for brands that would like to engage with complementary audience demographics. The alliance sees the appointment of A+E as the exclusive agent for advertising and sponsorship sales, as well as digital short-form content creation. A+E will also represent the distribution sales for Outdoor Channel in select cases. In addition, from 2018, Outdoor Channel will premiere a lineup of premium A+E content, including Ax Men, Duck Dynasty, Mountain Men and Swamp People.

“A+E is at the forefront of extending linear channel TV brands into engaging digital content offerings,” said Gregg Creevey, the managing director of Multi Channels Asia. “Since its 2010 launch, Outdoor Channel has carved out a successful niche by engaging with a loyal base of viewers looking for something fresh and relevant in the multi-channel universe. This partnership will see us leverage our respective audiences by providing more scale, reach and creative content solutions for brands across Southeast Asia.”

“We welcome the opportunity to work with Outdoor Channel Asia, which connects with an audience that complements the broad viewership across A+E Networks Asia’s channels,” added Prem Kamath, the deputy managing director at A+E Networks Asia. “In partnership, our brands will benefit from the synergy and the wide range of advertising solutions that we are already offering in the market, including digital short-form content.”