A+E Networks Goes OTT in Asia with HISTORY Plus

SINGAPORE: A+E Networks Asia has launched HISTORY Plus, which features short-form videos from the HISTORY channel, on the OTT platform 4ME.

The launch comes about via a partnership deal with Brand New Media (BNM). HISTORY Plus allows users to log in to create video playlists of the most popular moments from HISTORY. It features short-form videos from such franchises as Pawn Stars, Ancient Aliens and The Pickers, along with behind-the-scenes segments from scripted series Vikings and Gangland Undercover.

“As the TV landscape evolves and viewing habits change, we continue to look for opportunities to engage viewers with our content,” said Prem Kamath, the deputy managing director of A+E Networks Asia. “HISTORY Plus allows HISTORY fans to create playlists of original short-form content from their favorite series, providing a deeper dive into the popular franchises from our linear channel.”

Damien Bray, the global director at BNM, commented, “HISTORY Plus is a strong brand that will resonate well with new and existing viewers. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers. The content offer on 4ME as a whole will be the most comprehensive in the market with a mixture of new channels for audiences to discover, along with well-known and most-loved content brands such as HISTORY Plus. Best of all, it will be a free service with no subscription fee, bringing compelling content to all internet-connected viewers.”