[adult swim] Surfaces in Asia Pacific

SYDNEY: The online video destination [adult swim] has been launched by Turner Broadcasting System Asia Pacific in Australia.

Aimed at males between the ages of 16 and 34, [adult swim] will offer more than 1,500 animated videos. The complementary content will be available through AdultSwim.com.au and on mobile devices powered by iOS, Android and Windows 8. Titles to be featured include Seth Green's Robot Chicken, Harvey Birdman and Metalocalypse.

[adult swim] was developed in partnership with MCM Entertainment Group's Movideo.

Jeremy Carr, the VP of entertainment digital and syndication for Turner in the Asia Pacific, remarked: "The timing was perfect. We identified Australia as a unique market where there's a huge demand for short-form video and it's a great opportunity for both consumers and advertisers. This unconventional brand is basic cable's #1 network with young adults in the U.S. and this success means that we have the right content to export [adult swim] internationally. We are very pleased that Australia is first on the list for Asia Pacific and we look forward to rolling it out in other markets."

Green added: "Welcome to Australia, adultswim.com.au. We look forward to playing with you and can't wait for you to see Robot Chicken episodes here."