POPS Worldwide Hires Thailand Head of OTT & Content

POPS Worldwide has appointed Marissa Hanafi as head of OTT and content in Thailand.

In her new role, Hanafi is responsible for leading content strategy across multiple platforms, including the POPS streaming service in Thailand. She will lead creative and content strategy to deliver the best and most relevant content on all of POPS’s channels and platforms in Thailand.

Hanafi previously served as head of business development at Astro Malaysia in Kuala Lumpur. She also held roles in GroupM and L’Oréal, where she was involved with driving consumer insights and brand management.

Bani Tan, country head for Thailand and regional operations director of POPS Worldwide, said: “It’s an exciting and challenging time during this global pandemic crisis, I’m confident Marissa will play a key role in maximizing our strengths as a trusted regional destination of best-loved creative content and entertainment, bringing value to both our audience and brand partners.”

Hanafi said: “POPS has established itself as being a leading force in innovation and I am delighted to step into an all-encompassing role to expand our business in Thailand and beyond. I look forward to contributing my efforts towards our shared vision of redefining the future of Southeast Asian entertainment for all, alongside our amazing teams across the board.”

Esther Nguyen, founder and CEO of POPS Worldwide, commented: “Marissa’s proven commercial track record and extensive operational and content experience is invaluable as we power our vast distribution platforms and rapidly expand our business across Southeast Asia. We are pleased to have her on board.”