WebTVAsia Licenses MTV China Short-Form Content

WebTVAsia has inked a deal with Viacom International Media Networks that brings select Chinese-language short-form content from the MTV library to its partner platforms in Mainland China.

Initially, the made-in-China content is being made available on Tencent’s Yoo Video. Prior to this deal, the MTV content was available only via the MTV China channel.

“The young generation is clearly watching more and more video via mobile, which is driving the popularity of short-form video apps in China, along with the growing demand for original short-form content,” said Pierre Cheung, senior VP and general manager for Greater China at Viacom International Media Networks. “Hence, as part of our strategy with Viacom Digital Studios International, we’re bringing the power and scale of Viacom’s global content engine to support the Chinese industry, starting first with our original made-in-China content for the Chinese.”

Fred Chong, group CEO of WebTVAsia, added, “As a content creation company reaching audiences in China and Asia since 2005, we understand the culture and consumption trends of these markets. Hence, our unique leading position bridging China partners like Tencent, Baidu, Toutiao, NetEase, Weibo, Youku and iQIYI to global content partners. I’m pleased to be partnering VIMN in expanding business together in China.”