HOOQ to Deliver Live Stream of Asian Academy Creative Awards


HOOQ has inked a deal to be the live streaming platform of the inaugural Asian Academy Creative Awards (AAA), taking place in Singapore this December.

“HOOQ has always been about bringing accessible premium entertainment to the region and empowering customers with more options of enjoying the content they desire,” said Jennifer Batty, chief content officer at HOOQ. “As the official OTT partner for AAA, millions more can now catch their favorite acts and keep tabs on the night’s winners anytime, anywhere on HOOQ.”

Batty added, “HOOQ is a firm supporter of the local film industry and have gone to great lengths to pursue our mission of telling uniquely local stories by local storytellers as seen from the HOOQ Filmmakers Guild. As pioneers in the Asian original content space, we are always on the lookout to provide the stage for budding talents to shine. This collaboration with AAA highlights our commitment to continuously develop the Asian film industry and its talents.”

The Asian Academy Creative Awards launch this year as part of the Singapore Media Festival. The nominees were announced in Cannes this week. “We gathered expert judges from right across the region to assess the work in each country,” said Michael McKay, president of the AAA. “After the appointed panel had cast their votes there were instances where a fraction of a point separated the shows.”