CASBAA Spotlight: RTL CBS Asia Entertainment Network

HONG KONG: RTL CBS Asia Entertainment Network, which operates RTL CBS Entertainment HD and RTL CBS Extreme HD, has expanded its footprint to 18 territories in just 18 months.

“Territories like Indonesia, the Philippines and Vietnam are obvious growth markets with great potential as the populations are huge, while the pay-TV penetration is still low, relatively speaking,” says Jonas Engwall, the CEO of RTL CBS Asia Entertainment Network. “We are present in these territories and they continue to be very important growth markets for us.” Engwall says that the focus now is to look into other markets where the service does not yet have a presence, including Laos and Myanmar. “We’ll also continue to expand in territories where we are already present but with new platform partners.”

“With our fantastically strong and advertiser-friendly content, we have more and more brands wanting to affiliate their products with our shows and we believe this trend will strengthen even further and we look forward to utilizing this opportunity,” he adds.