Paramount Pictures Signs Streaming Pact in China

BEVERLY HILLS: Jiaflix Enterprises has entered into a partnership with China Movie Channel’s online subsidiary M1905 to stream Chinese and international feature films through both subscription VOD (SVOD) and transactional VOD (TVOD) services throughout China, having already secured a multi-year licensing deal with Paramount Pictures.

Jiaflix is now M1905’s exclusive partner to bring in international films and libraries from North America and Europe. The company has already signed a deal with Paramount, bringing titles from the studio’s catalogue to China for SVOD and TVOD.

"China has the largest number of online users in the world, and M1905.com, commonly known as China Movie Web, is SARFT’s official internet movie site," said Jiaflix principal Marc Ganis. "The M1905.com web site is dedicated solely to movies and caters to fans of both domestic Chinese and international films. It averages more than 16 million page views and 4 million unique visitors daily, has more than 3 million registered users and has been growing rapidly, more than doubling year to year.

"This new venture will bring the best that Hollywood has to offer to viewers in China. It represents a great opportunity to enhance cultural cooperation between our two nations and we are thrilled to be part of this official bridge between the Chinese and Hollywood film industries."

"This is an important step for Paramount in terms of positioning our product in China," said Hal Richardson, the president of Paramount Home Media Distribution. "Paramount has worked with China Movie Channel for many years and we are happy to be expanding our relationship and online movie viewership in China through our deal with Jiaflix."

Longfei Liang, M1905’s director and VP, added, "We are delighted to make this announcement with our partners at Jiaflix. China has a long and storied history in films. New media distribution of films is the future and M1905 is excited to be working with Jiaflix and Paramount Pictures, an iconic Hollywood studio, in bringing great movies to our expanding online audience."