Turner Asia Sets Up Brand-Integration Unit for Advertisers

HONG KONG: The sponsorship and promotions department at Turner Broadcasting System Asia Pacific has been restructured as Turner Media Solutions, serving as an in-house agency to create customized marketing solutions for Turner clients.

Turner Media Solutions will develop campaigns to connect advertisers with audiences across Turner’s 12 entertainment brands. The unit is dedicated to integrating brands with its programming and characters across TV, web, mobile and live events. TurnerMediaSolutions.com will serve as an online creative hub to showcase the Turner entertainment portfolio as well as a library of campaign innovation and case studies.

“As a leader in kids’ and entertainment content creation we’re well placed to offer our clients this core expertise, crafted exactly to their business needs,” said Con Apostolopoulos, the director of Turner Media Solutions.

“Whether partners want to engage with kids in India, families in Australia or affluent travelers in Japan, TurnerMediaSolutions.com provides immediate insights into how we can help create something truly unique that will deliver on their objectives,” added Apostolopoulos.

“Through Turner Media Solutions, we aim to establish close connections with clients and agencies and hope they’ll find our new online creative hub an invaluable resource. We’re committed to creating a very fluid conversation with our clients and TurnerMediaSolutions.com is a great springboard for new ideas,” Apostolopoulos continued.