Tubi Tops 100 Million Monthly Active Users

FOX Corporation’s AVOD service Tubi has reached new usage milestones, topping 100 million monthly active users and surpassing 1 billion hours of viewing time last month.

“In the fierce battle for consumer attention, Tubi continues to gain momentum by offering something different: premium on-demand entertainment that is 100 percent free for viewers and 100% powered by ads,” said Anjali Sud, CEO of Tubi. “Tubi is resonating with cordless audiences, younger audiences and audiences that dictate culture, define trends and represent billions in purchasing power. At a time when every marketing dollar counts, Tubi is becoming the essential platform for advertisers to reach essential consumers.”

The platform delivers 300,000 movies and TV episodes and 400 originals, with much of that content being viewed on an on-demand basis. Over half of Tubi viewers are Gen Z or millennials, and 67 percent are cord-cutters or cord-nevers.