Tubi Teams with TikTok for Creator Incubator

Tubi has partnered with TikTok for the Creatorverse Incubator, which will see selected creators develop original long-form series that will premiere exclusively on the free streaming service.

The original series will span a variety of genres in both scripted and unscripted. TikTok will help identify creators for consideration, and Tubi will announce the initial cohort later this summer.

“Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, general manager of creator programs and executive VP of business development at Tubi. “TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale. This partnership allows us to work with successful TikTok creators who are ready to take the next step creatively, expanding their fandoms to new audiences on Tubi and bringing Tubi fans more stories they can’t find anywhere else.”

“TikTok is committed to empowering creators on our platform and throughout their career journey,” commented Dawn Yang, global head of entertainment partnerships at TikTok. “Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more opportunities to expand their audiences, tell bigger stories and turn their creativity into lasting impact.”