Bell Media Pacts with Tubi for Ad Sales & Content Distribution

Bell Media and Fox Corporation’s Tubi have entered a long-term ad sales and content distribution partnership that includes plans to co-develop original content for distribution on Tubi globally, across Bell’s platforms in Canada and through Sphere Abacus.

Under the agreement, Bell Media becomes the exclusive Canadian sales partner for Tubi, offering advertisers a more robust connected video inventory and an opportunity to reach Tubi’s audience through Bell Media’s established sales network and expertise.

The collaboration also sees the launch of Bell Media’s FAST channels on Tubi in Canada. The channels include CTV News, TSN The Ocho, CTV @Home, CTV Laughs, The Mightiest by CTV, CTV Gridlock and Corner Gas Channel.

The deal expands on the previously announced licensing and distribution pact between Bell Media and FOX Entertainment Global.

“Bringing Bell Media and Tubi together is a powerful growth partnership that furthers many of Bell Media’s key areas of focus: increasing opportunities for advertisers to reach Canadian consumers alongside premium digital video, expanding digital distribution for our content and collaborating with strategic partners on globally resonant storytelling,” said Sean Cohan, president of Bell Media.

“Tubi is a global leader in free streaming, with over 100 million monthly active users and fast-growing momentum in Canada,” added Anjali Sud, CEO of Tubi. “This partnership is a win for Canadians, extending Bell Media’s iconic brands to Tubi’s highly engaged audience and giving advertisers access to viewers they can’t otherwise reach.”