Titan OS Pacts with Tubi

Barcelona-based Titan Operating System (Titan OS) has inked a deal that gives it exclusive access to Tubi’s premium advertising inventory in the U.K.

The strategic partnership covers pre-roll and mid-roll advertising on Tubi, which launched in the U.K. last year. Titan OS will serve as the exclusive sales partner for Tubi’s AVOD inventory across all CTV platforms.

“This partnership with Tubi is a milestone in our mission to redefine how brands connect with audiences through Connected TV,” said James Collins, CRO at Titan OS. “By combining Titan OS’s powerful data capabilities with Tubi’s high-quality content and audiences, we are offering advertisers a unique opportunity to unlock the full potential of AVOD.”

“At Tubi, we are committed to offering advertisers innovative ways to reach audiences that are 100 percent addressable while providing viewers with a free premium entertainment experience that’s personalized to their tastes,” said Ross Appleton, general manager for the U.K. at Tubi. “Our partnership with Titan OS allows us to combine Tubi’s rich content collection with Titan OS’s cutting-edge data and sales expertise, creating a powerful proposition for both advertisers and viewers.”