Tubi Enters U.K. Market


Fox Corporation’s Tubi has launched in the U.K. with more than 20,000 movies and TV episodes.

The ad-supported streaming service features curated content from global distributors such as Disney, Lionsgate, NBCUniversal and Sony Pictures Entertainment as well as a slate of exclusive Tubi Originals. Tubi’s content library in the U.K. includes Hollywood films and modern British classics and offers series with well-known U.K. TV franchises alongside new areas of discovery, including Bollywood and Nollywood to arthouse cinema.

With nearly 80 million monthly active users, Tubi has emerged as the fastest-growing U.S. streaming service since its debut on the Nielsen Gauge just over a year ago.

“Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to U.K. audiences,” said Anjali Sud, CEO of Tubi. “We are launching with one of the largest and most diverse content libraries in the U.K., designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with U.K. fans and bringing them more and more of what they love.”

“At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms,” said David Salmon, executive VP and managing director of international at Tubi. “We believe that we can build a brilliantly broad, culturally ambitious offering that puts U.K. audiences back at the center and makes it fun and easy to enjoy great entertainment from around the world.”