Time Warner Introduces New Way to Time-Shift

NEW YORK: Time Warner Cable has unveiled Look Back, a free feature that gives digital video customers the ability to go back, within a three-day window, and watch shows they missed without setting their DVR.

Look Back will launch with an initial lineup of 48 channels, half of which will be in HD. Customers can access Look Back programming immediately after it has aired on the network. Digital Video customers can use the Select button on their remote control to choose Look Back and find a program. The available window for these programs will be 72 hours.

"Look Back gives customers the ability to further time-shift and achieve more control over the programming they want to watch," stated Melinda Witmer, the executive VP and chief programming officer for Time Warner Cable. "There is no need to set a DVR and no worries about getting special equipment. Look Back is easy, fast and simple for all of us with busy schedules."