Days of Our Lives Continues Run on NBC


UNIVERSAL CITY: The daytime drama Days of Our Lives, which is in its 45th season on NBC, has been picked up through the 2012-13 season.

The show first premiered as a half-hour drama in 1965 and expanded into an hour-long format 10 years later. Today, the show airs Monday through Friday at 1 p.m. in most markets, and is currently tied for number four for the season among all daytime dramas with women 18 to 49. Days of Our Lives is produced by Corday Productions in association with Sony Pictures Television.

"Days of our Lives remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience‚" said Jeff Gaspin, the chairman of NBC Universal Television Entertainment. "NBC salutes the series on its 45th anniversary and we look forward with great anticipation to working with the production team for the years to come."

"This important and enduring series is an iconic part of NBC’s history as well as that of daytime drama," commented Bruce Evans, the senior VP of current programming at NBC Entertainment. "The creative team, cast and crew work hard each day to ensure that Days continues to remain fresh and relevant to its legions of devoted fans across the country."

Ken Corday, the executive producer of Days, said the commitment by NBC is the "best news any soap opera could receive."

"We continue to be big believers in the serialized daytime drama and we’re thrilled that our great partners at NBC have renewed Days of our Lives," remarked Steve Mosko, the president of Sony Pictures Television. "An iconic global brand, Days entertains millions of loyal, engaged viewers, on television and online, in the U.S. and around the world."