TBS to Roll Out Original Microseries

NEW YORK, May 30: TBS is
set to premiere Commuter Confidential, a new original microseries presented by Match.com and Revlon, which
features four very different women who travel to and from work together each
day engaging in no-holds-barred conversations.

Commuter Confidential will air each weeknight from June 2 to 27 within a
branded commercial during Sex and the City at 11 p.m. Immediately following each episode of Commuter
Confidential, TBS will feature Match.com and Revlon creative
adjacencies.

The microseries stars
Dorie Barton, Idalis De Leon, Keri Lynn Pratt and Dee Ryan, each in the role of
a woman who is very different from the others, and chronicles how this diverse
group can view the world in many different ways. Match.com and Revlon products
will also play an integral role in their day-to-day lives.

mediaHUB from Mullen
represented Match.com in the development of this brand integration, while Carat
represented Revlon-branded integration across all platforms.

“Together with Revlon and
Match.com, we hope to engage and entertain our female viewers tuning in to Sex
and the City with this
light-hearted episodic microseries,” said Linda Yaccarino, the executive VP and
general manager of ad sales and marketing at Turner Entertainment. “Turner
continues to take a proactive approach to branded marketing solutions by
utilizing our original development team in Los Angeles to work together with
our clients and deliver quality commercial content as sensible adjacencies to
our programming lineup.”

“We firmly believe that TV
is still the most powerful vehicle to move product,” said John Moore, the
senior VP and director of ideas and innovation for mediaHUB from Mullen.
“However, we also believe that we need to rethink how we use this medium. It’s
imperative to start working with our media partners in a different way and
co-creating content that the consumer actually seeks outs.”

“Our partnership with TBS
on Commuter Confidential is a
great platform for Revlon to highlight new and existing products to a
widespread target audience,” added Kiki Rees, the senior VP of media and
communications at Revlon. “The fan base of Sex and the City is the perfect venue and the microseries is a
great alternative to traditional advertising.”

—By Kristin
Brzoznowski