Tag: WARC

New forecasts from WARC project that the global ad market will hit $771 billion this year, a 23.8 percent rise, with a 12.5 percent gain predicted for 2022.

According to the latest figures from WARC, global advertising spend is on track for 12.6 percent growth this year to reach $665 billion, a sharp upgrade from the 6.7 percent initially projected.

Broadcast television advertising spend fell by $34 billion in 2020 amid the COVID-19 pandemic as brands shifted their investments to AVOD services, according to WARC.

Global ad spend is projected to be down by 10.2 percent to $557.3 billion in 2020, according to new estimates from WARC.

Global adspend will fall by 8.1 percent this year to $563 billion, according to WARC, due to marketers slashing their budgets in response to the COVID-19 pandemic.

Global advertising spend is set to rise by 7.1 percent to $660 billion this year, according to WARC, with traditional media expected to record gains for the first time since 2011, boosted by a return to growth for TV.

New research from WARC predicts a 4.3-percent increase in global advertising spending this year to $616 billion, with growth slowing from the 5.4-percent rise in 2018.

According to new research from WARC, which provides insights on advertising and media effectiveness, by 2023, advertisers will spend $46.6 billion on AVOD, almost double the current investment level.

Advertisers are expected to spend a combined $30 billion on online video advertising this year, according to WARC's latest Global Ad Trends report.