Wednesday, April 24, 2019
Home / Analysis / WARC: Advertisers Are Upping Spend on VOD

WARC: Advertisers Are Upping Spend on VOD

According to new research from WARC, which provides insights on advertising and media effectiveness, by 2023, advertisers will spend $46.6 billion on AVOD, almost double the current investment level.



The content you are trying to access is only available to members.











About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

ALSO READ

Netflix Looks to Raise Another $2 Billion in Debt for Content Spending

Netflix is planning to offer another $2 billion in senior notes to fund, among other things, content acquisitions, production and development.