Tag Archives: WARC

Global advertising spend is expected to top $1 trillion for the first time in 2024, with expenditure on connected TVs (CTV) expected to be among the key drivers.

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The latest data from the AA/WARC Expenditure Report shows a stable first quarter for the U.K. advertising industry, with spend rising 0.1 percent year-on-year to reach £9 billion.

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New projections from WARC indicate global ad expenditures will rise by 8.3 percent this year to reach $880.9 billion, with growth slowing significantly in 2023.

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The cost of advertising is rising across platforms, led by television, according to a new study from WARC.

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WARC has released the annual review of its Global Marketing Index (GMI) over the 12 months of 2021, which it says marks the strongest year ever for marketing budgets globally, led by growth in digital, mobile, TV and out-of-home.

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New forecasts from WARC project that the global ad market will hit $771 billion this year, a 23.8 percent rise, with a 12.5 percent gain predicted for 2022.

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According to the latest figures from WARC, global advertising spend is on track for 12.6 percent growth this year to reach $665 billion, a sharp upgrade from the 6.7 percent initially projected.

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Broadcast television advertising spend fell by $34 billion in 2020 amid the COVID-19 pandemic as brands shifted their investments to AVOD services, according to WARC.

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Global ad spend is projected to be down by 10.2 percent to $557.3 billion in 2020, according to new estimates from WARC.

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Global adspend will fall by 8.1 percent this year to $563 billion, according to WARC, due to marketers slashing their budgets in response to the COVID-19 pandemic.

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