Tag: WARC

A "social media windfall" has led WARC to upgrade its global advertising forecast for 2025, with revenues on track to rise by 7.4 percent to $1.17 trillion.

New WARC data indicates that linear television will account for just 12.4 percent of global ad expenditure this year, while CTV is on the rise globally.

WARC has lowered its 2025 advertising forecast, projecting a 6.2 percent increase to $1.16 trillion amid market volatility around trade tariffs.

Advertising revenues in the U.K. rose by 10.4 percent in 2024 to reach £42.6 billion.

WARC has downgraded its advertising revenue forecasts for 2025 and 2026 by almost $20 billion.

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says.

Global advertising expenditure is expected to top $1 trillion this year, a 10.7 percent rise.

Global advertising revenues are projected to reach $1.07 trillion this year.

Advertising revenues in the U.K. are forecast to rise by 9.2 percent in the second quarter.

Global advertising spend is expected to top $1 trillion for the first time in 2024, with expenditure on connected TVs (CTV) expected to be among the key drivers.