Tag Archives: WARC

Global advertising spend is set to rise by 7.1 percent to $660 billion this year, according to WARC, with traditional media expected to record gains for the first time since 2011, boosted by a return to growth for TV.

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New research from WARC predicts a 4.3-percent increase in global advertising spending this year to $616 billion, with growth slowing from the 5.4-percent rise in 2018.

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According to new research from WARC, which provides insights on advertising and media effectiveness, by 2023, advertisers will spend $46.6 billion on AVOD, almost double the current investment level.

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Advertisers are expected to spend a combined $30 billion on online video advertising this year, according to WARC's latest Global Ad Trends report.

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