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WARC Forecasts $660 Billion Ad Market, Return to Growth for TV

Kristin Brzoznowski February 28, 2020 Analysis, Top Stories

Global advertising spend is set to rise by 7.1 percent to $660 billion this year, according to WARC, with traditional media expected to record gains for the first time since 2011, boosted by a return to growth for TV.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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