Tag: U.K.

Only 16 percent of viewers know what they want to watch when they start browsing a video service.

Advertising expenditure in the U.K. rose by 13.5 percent in the first half to reach £19.6 billion.

Television production revenues in the U.K. fell by 8.4 percent to £3.61 billion in 2023.

As of Q2, 20 million U.K. homes had an SVOD subscription, a 68.7 percent penetration rate.

The U.K. is set to become Europe’s largest media and entertainment market.

Those in the 16-to-24 set in the U.K. are watching just 20 minutes of live television daily.

Over the next five years, Film London support for film and television production will deliver a £9.5 billion ($12.08 billion) investment boost to the city of London.

Advertising spend in the U.K. is expected to rise by 5.8 percent this year to reach £38.8 billion.

Scripted commissions in the U.K. fell by 18 percent in 2023.

The U.K. advertising market avoided a contraction in Q2 thanks to growth in online formats and BVOD, according to the latest Advertising Association/WARC Expenditure Report.