Tag: TikTok

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says.

Consumers between the ages of 13 and 24 spend about 21 percent of their screen time on non-premium online video, namely YouTube and TikTok, with just 16 percent on traditional TV content, according to Hub Entertainment Research’s annual Video Redefined survey.

The Supreme Court has voted to uphold the ban on TikTok in the U.S., set to take effect on January 19.

As of Q3 2023, there were 5.8 million paid SVOD subscribers in Taiwan, according to Media Partners Asia (MPA) data, a gain of 315,000 in the period.

TikTok and Candle Media have aligned for a broad strategic partnership that includes co-developing new premium content and branded entertainment.

For the first time, American adult consumers will spend more time on digital video this year than with traditional TV, per new data from Insider Intelligence.