TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen's The Gauge for March.
Tag: The Gauge
Nielsen’s Gauge: Super Bowl Drives Record Viewing
March 18, 2025
This year's Super Bowl coverage across FOX and Tubi secured a record-breaking 127.7 million viewers.
Sports, News Lift TV Viewing in the U.S.
February 20, 2025
Television viewing in the U.S. in January was up 5 percent on December.
YouTube, Netflix & Prime Video Hit Usage Highs
January 21, 2025
The Gauge report for December measured record usage for YouTube, Netflix and Prime Video.
Nielsen’s The Gauge: Streaming Nabs Largest Share of TV Ever
December 11, 2024
In November, time spent watching TV in the U.S. reached a nine-month high.
Drama, Sports Lift U.S. Broadcast Viewership
November 19, 2024
Broadcast TV in the U.S. saw its third consecutive month of growth in October.
Nielsen: Olympic Boost for Summer Viewership
September 20, 2024
The 2024 Paris Olympics boosted television viewing in August, according to Nielsen, especially broadcast.
Nielsen’s The Gauge: Streaming Sets New Record for U.S. TV Consumption
August 20, 2024
Streaming made TV history again in the U.S. in July.
Nielsen’s The Gauge: Time Spent Streaming Surges to Over 40 Percent
July 17, 2024
Time spent streaming in the U.S. climbed to 40.3 percent of total TV usage.
Nielsen: Streaming’s Share of TV Usage Reaches All-Time High
June 18, 2024
May’s The Gauge report showed that the month marked record highs for streaming’s share of TV usage.