Tag: SVOD

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.

The number of homes in Western Europe taking at least one SVOD subscription is expected to eclipse North America in 2024, Ampere Analysis reveals in a new report.

Global OTT revenues are projected to rise from $162 billion this year to $215 billion in 2029, a gain of $53 billion, according to new data from Digital TV Research.

By 2029, there will be some 68 million SVOD subscribers across Eastern Europe, with more than half of those in Russia, according to Digital TV Research.

Growth in the U.S. OTT sector has slowed dramatically, Digital TV Research notes, particularly in the SVOD space, which is set to add just $2 billion from this year to reach TV episode and movie revenues of $55 billion in 2029.

Netflix and Prime Video both saw drops in the penetration levels of their services in the U.K. in the second quarter, per new BARB data.

The number of SVOD subscribers in Africa is expected to reach 18 million by 2029, up from 8 million at the end of this year, per new Digital TV Research projections.

There is still room for growth in the global SVOD space, Digital TV Research says, projecting the addition of 400 million subscribers between 2022 and 2028 to reach 1.76 billion.

The average annual household spend on film and TV in the U.S. is expected to have peaked at $1,150 last year, per new data from Ampere Analysis, with both SVOD expenditure declining and cord-cutting increasing.

New forecasts from Digital TV Research project that global SVOD revenues will rise from $99 billion last year to $124 billion by 2028.